Neeraj Kushwaha

How A Home Decor Brand Generated USD 100k Pipeline In 20 Days With Google Ads

How A Luxury Resort Brand Drove 5.57x ROAS With Google And Meta

Are Your AI Agents Just Fancy Alerts? How To Move From Automation To Real Recommendations

A key challenge in fintech marketing is optimizing campaigns based on the wrong metrics, treating platform-reported "approvals" as success when the true measure of performance is the "dispersal" of actual loans. Since ad platforms like Meta and Google only see up to the approval stage, campaigns ca…

From “What Happened?” To “What Now?”: How AI Agents Change The Daily Life Of Performance Marketers

Most AI content does not rank (here is the real problem)

The core issue with most AI-generated marketing content is that it is created without real search data, leading to a high volume of URLs that receive almost no organic impressions because they fail to match modern user intent and search behavior. The breaking traditional SEO model of picking a broa…

Meta Says 200 Purchases, Google Analytics Says 80: Why Your Ads Are Flying Blind And How To Fix It In 24 Hours

7 day loan cycles - how we still move daily when outcomes lag

Fintech loan cycles (7 days) require a "two clock" strategy to move daily while judging weekly. For Daily, use fast, early platform signals (like CPL) for light corrections and capping poor performers. For Weekly, use 7-day CRM cohorts to determine which campaigns lead to final dispersals and "prin…

Human in the loop vs ad bots - the line we draw for fintech

Fintech performance marketing should reject fully autonomous ad bots for a "human in the loop" AI model. Due to the high stakes in regulated lending - where automated errors risk shifting the risk mix or violating platform policy - AI agents (like Thirdi's) only prepare clear action suggestions (wh…

Reporting is solved. Decision making is not: why your next tool should not be just a dashboard

Fintech marketers are drowning in dashboards, but reporting is solved; decision-making is not. Traditional tools only show data; they don't tell busy teams what to change. Thirdi's AI agents solve this by connecting platform data with CRM truth to create a daily "to-do list" of concrete actions, no…

From approvals to dispersals: why fintech campaigns need a two layer attribution model

Fintech performance marketing must use a two-layer attribution model to avoid optimizing on deceptive ad platform metrics (Layer 1: "approvals are vanity") and focus on true business outcomes (Layer 2: "dispersals are sanity"). Ad platforms only track up to the initial approval, often leading marke…

The Secret to Successful Paid Marketing: Strategy Meets Structure

Paid marketing is a powerful tool for driving immediate results, but its success hinges on having a clear strategy and structured execution. Without proper planning, preparation, execution, and optimization, campaigns can waste resources and miss opportunities. A checklist streamlines the process,…

Best Channels for Customer Acquisition & Business Growth

Discover the most effective channels for customer acquisition, maximize ROAS, and grow revenue with third i’s strategies.

Is Growth Marketing Worth It?

Growth marketing boosts growth through data, cost-effective channels, and rapid testing, as seen with Airbnb, Dropbox, Etsy, and Slack.

What is Growth Marketing and Its Importance?

Growth marketing drives sustainable growth through data insights, experimentation, and customer journey optimization, enhancing acquisition, engagement, and retention.

Does Growth Marketing need Persistence? How? Why?

Persistence in growth marketing drives long-term success by building trust, refining strategies, and overcoming setbacks for sustained growth.

Growth Performance vs. Performance Marketing: Understanding AI-Led Strategies

Explore growth marketing vs. performance marketing strategies with AI-led agency insights. Discover which suits your business goals best for lasting success. third i

How to Optimize a Digital Customer Journey?

Learn how to optimize a digital customer journey for increased conversions, customer loyalty, and business growth with strategies and customer journey tools.

Why Paid Marketing Demands a Systematic Approach

Paid marketing offers immense potential for businesses looking to scale quickly, but its complexity can lead to inefficiencies without proper organization. A systematic approach—powered by a checklist—helps marketers streamline tasks, stay consistent across platforms, and optimize campaigns for lon…

A 7 step Guide to Increasing Return on Ad Spend (RoAS) for SMBs

Learn how to increase RoAS with effective ad strategies for SMBs. Optimize your ad campaign to get maximum returns with AI-led optimization tools.

How to Optimize an E-commerce Sales Funnel in 2024?

Learn how to optimize e-commerce sales funnel stages with effective and customer-focused sales optimization strategies.