Our Story
third i's journey began long before its launch in 2024. Co-founders, Neeraj and Anand, Google and Meta veterans ideated it over countless cricket sessions. The idea was born from a deep-rooted desire to drive business growth, especially for SBMs.
While technology solutions have been around for years, premium marketing intelligence lacks with SMBs. Inspired by the grit and determination of SMB founders, Neeraj and Anand identified a critical gap in the market, limited resources, data expertise, and fragmented data silos. third i came into being to rise above these challenges, and help extract the true potential of businesses through data-driven insights, at a fair investment.
Mission
Our mission is to empower brands by transforming complex data into actionable insights. We bring predictibility in marketing spends that drive remarkable ROI and unlocking growth potential.
Vision
Our vision is to democratize marketing technology. We aim to simplify growth marketing and gain #1 position as a growth marketing platform.
Neeraj Kushwaha
CEO and Co-founder
Neeraj is a visionary entrepreneur, with 15+ years of deep-rooted expertise in ad-tech, e-commerce, social media, and SaaS industries. With a robust career in large global technology organizations such as InMobi, Flipkart, Meta and Google, Neeraj has consistently delivered growth and excellence for his clients.
Anand Kumar Ramakrishnan
CPO and Co-founder
Anand leads our Central Product Team as Chief Product Officer and Co-founder of Thirdi. Under his innovative vision and forte, the Thirdi tool has gained its foundational roots. Anand's robust 12 + years of experience as a product leader in the tech industry, at Meta and Google make him an ideal pilot for the Thirdi rocketship.
