Published the self-serve getting started flow
Third i documented a guided onboarding path for sign-up, plan selection, and workspace setup for new customers.
Product changelog
Third i product updates and release notes.
Track the newest features, improvements, and fixes across CoDI, reporting, campaign analysis, creative insights, integrations, and account workflows.
Latest release
February 2024
Latest update: February 2024
Organized by
Monthly releases
Jump to individual update dates from the archive.
Coverage
28 release sections across 11 product updates
Each update highlights what is new, what improved, and what has been fixed.
Archived release notes
February 2024
Archived release notes
3 sections
This earlier product update focused on onboarding, platform connections, and the first public outline of the integrations surface.
Documented support for core ad platform and analytics connections
Public onboarding guidance highlighted direct connections for Google Ads, Meta, Google Analytics, LinkedIn, and TikTok.
Previewed CRM and commerce integrations
The same integration guidance pointed to future support plans for connectors such as HubSpot and Shopify.
Source links
Archived release notes
February 2025
Archived release notes
2 sections
This release introduced Mini Marketers and framed AI assistance around removing repetitive marketing work.
Introduced Mini Marketers as lightweight AI teammates
Third i launched Mini Marketers to automate repetitive marketing tasks and make specialist support more accessible to lean teams.
Positioned AI assistants around execution speed, not only insights
The launch reframed AI support around clearing repetitive work so human marketers can focus on strategy and judgment.
Source links
Archived release notes
November 2025
Archived release notes
3 sections
This earlier release centered on stronger reporting depth, AI-led recommendations, and richer creative analysis surfaces.
Expanded the reporting workspace for multi-level analysis
Third i documented reporting flows that move from high-level account diagnostics into campaign, ad-set, and ad-level drill-downs.
Shipped AI-led recommendations tied to performance signals
Recommendation flows were positioned as action-first outputs, helping teams prioritize the next change instead of stopping at observation.
Strengthened creative and social analysis surfaces
The public feature overview described creative diagnostics, hook and hold rate analysis, and social benchmarking as core product surfaces.
Source links
Current release notes
January 2026
4 sections
January focused on making creative analysis faster, AI more visually aware, and reporting more flexible for day-to-day operators.
Creative Analysis: Faster & Clearer
We replaced the Matrix view with a cleaner Grid View so teams can scan creative performance faster.
Under the hood, the Creative Analyzer was moved to Cube.js, which makes heavy accounts load dramatically faster and keeps the experience more consistent.
AI That "Sees" Your Ads
Visual Description Support is now live. The AI can analyze the actual visual content inside creative images instead of relying only on metadata.
We also shipped quality-of-life improvements such as showing Google and Facebook logos on recommendation cards so users get instant platform context.
Reporting on Your Terms
The Report Builder now supports custom date ranges and date-wise breakdowns, giving teams more control over how reporting periods are defined.
We also cleaned up rendering on bar and line graphs so exported PDFs look sharper and more presentation-ready.
The Fix List
Alongside the feature work, January included several infrastructure upgrades and polish passes.
- Next.js 16: Upgraded the frontend architecture for better long-term stability.
- Cube.js Integration: Moved the Creative Analyzer away from live APIs for more consistent data stability, with T-1 day freshness where applicable.
- Funnel Visibility: Changed the Funnel Overview background from grey to white for stronger contrast.
- Social Analyzer Bug: Fixed an issue where data did not reset when switching workspaces.
- Google Ads: Shipped a hotfix for account connection stability.
Current release notes
February 2026
4 sections
At Third i, our mission is to move you from data chaos to revenue clarity. Over the past month, our engineering team has been hard at work making the platform faster, our AI smarter, and your reporting much more powerful.
Here is a look at the major updates that went live in the last month.
⚡️ Unprecedented Speed
The Data Platform Shift
We know that in digital marketing, speed is everything.
- Lightning-Fast Analyzers: Both our Creative Analyzer and Keyword Analyzer received major performance upgrades. By moving data fetching from live APIs to our proprietary Data Platform, we cut load times dramatically so insights arrive almost instantly.
- Global Progress Bar: A new global progress bar now runs across the application so you always know what is happening under the hood.
🧠 Smarter AI & Creative Insights
AI is getting sharper about what to improve next
We are taking more of the guesswork out of creative strategy and performance review.
- Automated Creative Recommendations: The Creative Agent is now live on the Home page beside the Keyword and Campaign Agents. Third i now generates weekly creative recommendations so you know what to tweak for better ROAS.
- Facebook Pattern Detection: A new pattern detection system analyzes Facebook creatives to highlight the patterns driving results and flag the ones that are underperforming.
- CoDI Upgrades: CoDI v3 now includes updated Instagram models and new training data. Responses also support rich text formatting so complex insights are easier to scan.
📊 Deeper, Automated Reporting
Reporting now covers more without adding manual work
Reporting should not be a chore. This release adds several highly requested upgrades that give teams more control over how they tell the data story.
- Scheduled Email Reports: Reporting can now be automated directly from the reporting section.
- Period-over-Period Comparisons: The Report Builder now includes a simple toggle for instant comparisons against previous periods.
- Engagement Funnels: A new Engagement Funnel is available for Facebook Ad Accounts on the Campaign page.
- Peak Engagement and Follower Tracking: The Social Media Analyzer now shows peak engagement hours and follower growth comparisons across any chosen date range.
- Customization: Graph colors in reports can now be customized to match your brand or presentation needs.
✨ A Smoother Experience for Everyone
New users onboard faster and connected accounts feel clearer
A set of quality-of-life improvements went live across the platform to make the product easier to explore and easier to connect.
- Dummy Data for New Users: New users can now explore the Home, Campaign, and Creative pages with sample data before connecting real accounts.
- Clearer Connections: The account connection flow now includes a smoother loading popup and clearer permission messaging before ad accounts are connected.
- Workspace Currency: The Creative Analyzer now automatically runs in the workspace currency and handles conversion behavior behind the scenes.
Current release notes
March 2026
2 updates
24th Mar 2026
Release notes
2 sections
Features:
- Notification Module Support
- Codi support for Tiktok Organic and Instagram.
Improvements:
- Report Builder now shows up on Navigation Bar instead of under campaign section.
- New Progress Bar (on home page). Also Removed the "Connect Instagram connect" dialog and created a new Empty page for it.
- Improved Payment processing and fixing bugs on subscription management within the App
8th Mar 2026
Release notes
1 sections
🚀 New Features & Improvements
- Creative Analyzer Performance Upgrade
- Creative Analyzer is now much faster as it fetches data from the Data Platform instead of live APIs.
- Campaign Table Enhancement
- Campaign Objective is now visible in the campaign table.
- First-Time User Experience
- New users can now view dummy/sample data on:
- Home Page
- Campaign Page
- Creative Page
- Ad Account Permission Messaging
- A “Why we need Ad Account permissions” message is now displayed before users connect their ad accounts.
- Chatbot Improvements
- Chatbot responses now support rich text formatting, replacing plain text responses.
- Social Analyzer Enhancements
- Displays peak engagement hours for posts.
- Users can now compare follower growth within a selected date range.
- Reporting Section Improvements
- A toggle button is now available on the Report Builder table page to compare data with the previous time period.
- Users can now schedule email reports directly from the reporting section.
Current release notes
April 2026
4 updates
28th Apr 2026
Release notes
3 sections
New
- Custom Groups are now available to create named groups of your Facebook or Google campaigns and accounts, and receive AI-powered weekly diagnostics tailored to each group.
- Facebook creative detail pages now show performance metrics with date breakdowns, your local currency, and AI-powered recommendations all in one place.
- Google keyword detail pages now show parent campaign and ad group context alongside AI-powered recommendations.
- AI recommendations now appear as badges directly in your Campaign, Creative Analyzer, and Keyword Analyzer tables.
- Clicking a recommendation now takes you straight into the full Creative or Keyword Detail view for that ad, so you can review and act on the suggestion without extra navigation.
Improved
- Your Social/Organic accounts stay connected more reliably and now displays your username within the app.
- Creative Analyzer breakdown options are now sorted alphabetically, making it faster to find the view you need.
Fixed
- CoDI now shows a clear, friendly message when your data is still syncing
- Gender and age breakdown sections no longer show errors when data is unavailable for certain campaign types.
- Report Builder charts, metric cards, and tables now resize and scale correctly when the browser window changes size.
- Campaign selection in Report Builder now behaves consistently. Clearing campaigns no longer causes unexpected changes to your selection.
- The search bar in Reporting now works correctly when typing.
- Notification alerts now open the correct performance summary when clicked.
- The sidebar no longer behaves unexpectedly when navigating Campaign Overview sections.
- Ad and analytics accounts are now correctly linked to the right organisation when connected through the Integrations page.
- Instagram accounts are now correctly assigned to the organisation during account setup.
21st Apr 2026
Release notes
3 sections
New
- CoDI now has a Multi-Agent mode for clearer, richer answers - making it easier to understand and act on your data.
Improved
- AI recommendations and alerts now speak plain English instead of long numeric IDs, abbreviations of metrics and other technical terms.
- CoDI is now available to all connected users without any special early access needed.
- CoDI now explains clearly when your data isn't ready yet and tells you plainly that data is typically available within 6 hours - rather than returning a blank or confusing response.
- Creative Analyzer and Keyword Analyzer have a refreshed design with a cleaner, more consistent layout across their detail views
- Reports now show more complete Facebook conversion data for account-level reports.
- Instagram is now clearly identified in the integrations page
Fixed
- Google Ads data now loads even when conversion tracking or objectives aren't fully configured
- TikTok Organic accounts are now recognised in AI-generated analysis.
- Keyword Analyzer now shows accurate metrics in your currency rather than always defaulting to USD.
- Numbers now display without formatting errors.
- The search box in the Reporting module now works correctly
11th Apr 2026
Release notes
1 sections
Improvements
- Creative Analyzer Speed and Loading Clarity
- The Creative Analyzer is now significantly faster due to fundamental improvements in how we fetch metric data.
- See how long the Creative Analyzer will take to load with the new "expected time" progress bar.
- We fixed an issue where Creative Images and Videos were not appearing.
- Data Accuracy and Consistency
- We resolved a data mismatch to ensure the Metric Summary Card and the Creative List show you the exact same, consistent creative counts.
- General Performance
- Performance has been improved for the Creative Breakdown and Creative List APIs, making these sections load faster.
5th Apr 2026
Release notes
2 sections
New Features
- Automated Subscription Reminders
- Workspace owners and admins will now receive automated reminders for paid subscriptions, including alerts before expiry, on the expiry day, and follow-ups for renewal.
- Expanded Meta Campaign Editing
- Our editing capabilities for Meta (Facebook/Instagram) have been expanded to include campaign-level and ad set-level edit flows, in addition to existing ad-level edits.
Improvements
- Email Management
- Easily opt out of specific email categories using one-click unsubscribe links directly in the email.
- AI Recommendation emails now use clearer, more human-friendly language and improved organization/account naming.
- Account Connection Stability
- Improved stability when connecting Facebook and Google ad accounts, ensuring that organization access is preserved when reconnecting and fixing old connection issues.
- System Foundation
- Fixed a crash in the notification admin area.
- We've added technical support for future workspace-specific notification preferences for subscription and AI recommendation emails
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