GA4 Aggregate Identifiers: Why Measurement Must Become a Pre-Flight Check
Google Analytics now flags missing aggregate identifiers. Learn why campaign measurement should be a pre-flight check before launch.
Blog
Ideas for sharper marketing systems.
Read third i articles on AI marketing operations, creative analysis, reporting, growth systems, and performance workflows.
Your AI Agent Can Reach the Internet. That Still Doesn’t Make It Ready for Marketing.
Agent Reach shows how quickly AI agents can gain access to the web, social platforms and research tools. For marketers, the real question is what context, permissions and review sit behind that access.
Kimi K3: What an Open Frontier Model Means for Marketing AI Systems
Kimi K3 is close to the frontier. The bigger shift is that teams now need to route AI work by context, risk, cost and control.
Sonnet 5 vs Opus 4.8 vs Fable 5: A Practical Guide for Marketing Teams
Compare Claude Sonnet 5, Opus 4.8 and Fable 5 by marketing task, cost, context, risk and approval requirements.
Meta Ads AI Connectors Are Open. The Hard Part Is Still Knowing What To Do Next.
Meta has opened Ads AI Connectors in beta. Here is what marketers can do now, where the risks sit, and why cross-channel context still matters
Image Discovery Changes the Job of Brand Creative
Google’s new Images experience is a useful signal: creative is moving from something brands publish into something people browse, save and return to. That changes what marketers need to research before they make the next asset.
GPT-5.6 Sol vs Terra vs Luna for Marketing Teams and Agencies
A founder's practical guide to using GPT-5.6 Sol, Terra and Luna in marketing. Learn which model fits each job and why connected context matters more than raw capability.
How to Connect Claude to Your Google Ads + Meta Ads Data (And What to Ask It)
A step-by-step guide to connecting Claude to your Google and Meta Ads data using MCP - with 5 copy-paste prompts for cross-channel insights.
Your Budget Has Silent Leaks: Inside The AI That Hunts Bad Ads And Keywords
This article breaks down how we teach AI to scan ad accounts for “money pits” — the creatives and keywords that quietly burn budget without moving real outcomes. It explains how our analyzers focus on real patterns, not random spikes, so you get a short, actionable list of leaks to fix instead of m…
