Product Update: Blazing Fast Insights, Smarter Creative Agents, and Upgraded Reporting
Anand Kumar
At third i, our mission is to move you from data chaos to revenue clarity. Over the past month, our engineering team has been hard at work making the platform faster, our AI smarter, and your reporting much more powerful.
Here is a look at the major updates that went live in the last month
⚡️ Unprecedented Speed: The Data Platform Shift
We know that in digital marketing, speed is everything.
Lightning-Fast Analyzers: Both our Creative Analyzer and Keyword Analyzer have received massive performance upgrades. By transitioning our data fetching from live APIs directly to our proprietary Data Platform, we've slashed load times. You get your insights instantly.
Global Progress Bar: We’ve added a sleek new global progress bar across the application so you always know exactly what’s happening under the hood.
🧠 Smarter AI & Creative Insights
We are taking the guesswork out of your creative strategy.
Automated Creative Recommendations: Joining our Keyword and Campaign Agents, the Creative Agent is now live on your Home page. third i will now automatically generate weekly creative recommendations, telling you exactly what to tweak for better ROAS.
Facebook Pattern Detection: Wondering why an ad is working? Our new pattern detection system analyzes your Facebook creatives to highlight specific patterns that are driving results—and flags the ones that are underperforming.
CoDI Upgrades: CoDI (v3) has been updated with brand new Instagram models and training data. Plus, CoDI’s responses now support rich text formatting, making complex data and insights much easier to read at a glance.
📊 Deeper, Automated Reporting
Reporting shouldn't be a chore. We've added several highly requested features to give you total control over your data storytelling:
Scheduled Email Reports: You can now put your reporting on autopilot by scheduling email reports directly from the reporting section.
Period-over-Period Comparisons: A simple toggle button in the Report Builder now lets you compare current data against previous time periods instantly.
Engagement Funnels: A brand new Engagement Funnel is now available for Facebook Ad Accounts directly on the Campaign page.
Peak Engagement & Follower Tracking: In the Social Media Analyzer, you can now view your peak engagement hours and compare follower growth within any selected date range.
Customization: You can now customize the colors of graphs in your reports to match your brand or preferences!
✨ A Smoother Experience for Everyone
Dummy Data for New Users: Just joining third i? New users can now explore the Home, Campaign, and Creative pages using sample data to see the platform's full potential before connecting their own accounts.
Clearer Connections: We've improved the account connection experience with a smoother loading popup and clear messaging explaining exactly why we need specific Ad Account permissions before you connect.
Workspace Currency: The Creative Analyzer now automatically runs on your workspace's currency, handling all conversions seamlessly behind the scenes.
