Use case

Turn your best organic post into your next ad

Engagement, peak hours and follower growth from Instagram and TikTok, sitting next to your paid performance — so the content that already works becomes the creative you scale.

Free for 7 days · 60 credits · No card required

The problem

The content team and the media team look at different screens. A post that quietly outperforms everything organic never becomes an ad, and the paid team briefs new creative from scratch instead.

How third i does it

Three steps, ending in the work being done

  1. Step 1

    It puts organic next to paid

    Instagram and TikTok engagement, reach, peak hours and follower growth in the same place as your campaign performance.

  2. Step 2

    It finds what is already working

    The posts outperforming their baseline, and how they compare against competitors you benchmark.

  3. Step 3

    It moves it into paid

    The winning content becomes the next creative test, prepared and waiting for your approval.

What does the work

The parts of third i involved

In the app: Social Analyzer

Organic social

Engagement, peak hours and follower growth across Instagram and TikTok, sitting next to your paid.

In the app: Creative Analyzer

Creative performance

Hook rate, hold rate, and AI that reads the image itself — not just the metadata. Know what to scale and what to kill.

Questions

Which organic channels are connected?
Instagram Organic and TikTok Organic are live, alongside Facebook Pages. Both sit next to your paid data in the same workspace.
Can I benchmark against competitors?
You can compare against competitor Instagram accounts today. Broader competitor research across Meta ads and Instagram organic is in early access.

Keep going

Connect your accounts and see this on your own data.

Free for 7 days · 60 credits · No card required. Your first analysis runs as soon as your data syncs.

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