Challenge

• Kalkandu aimed that establishing effective ad set-up and increasing sales volume profitably amidst stiff competition.

• They partnered with Thirdi to increase customer engagement and optimize campaign approach.

Approach

With the goal to increase sales, Thirdi’s AI powered capabilities suggested 2-fold optimizations:

1. Audience Segmentation and Creative:

• We identified and developed targeted campaigns for different audience cohorts based on detailed segmentation, and tailored creative copies to resonate with specific audience groups.

• Leveraging Thirdi, we continuously refined and improved ad-performance based on real-time data.

2. Website Content and Sales Funnel:

We focussed on improving customer experience and the online sales journey, for which we enhanced website content and navigation, from each touchpoint till check-out. 

“By going beyond siloed website and sales approach, and focusing on business outcomes, Thirdi has helped us to develop a highly effective approach. With the reliable tech set-up we are well positioned to scale our campaigns further.”  - Sharan, Co-founder, Kalkandu. 

“Committed towards continuous growth, Kalkandu along with Thirdi went beyond BAU marketing. Our product empowered the campaigns with laser sharp targeting and optimizations.” - Anand Kumar, Co-founder, Thirdi