Kalkandu witnesses a 250% uptake in Sales with third i’s AI Powered Ad Optimizations.

Challenge

Kalkandu aimed at establishing an effective ad set-up and increasing sales volume profitably amidst stiff competition. They partnered with third i to increase customer engagement and optimize campaign approach.

Approach

With the goal to increase sales, third i’s AI powered capabilities suggested 2-fold optimizations:

1. Audience Segmentation and Creative:

We identified and developed targeted campaigns for different audience cohorts based on detailed segmentation, and tailored creative copies to resonate with specific audience groups.

Leveraging third i, we continuously refined and improved ad-performance based on real-time data.

2. Website Content and Sales Funnel:

We focussed on improving customer experience and the online sales journey, for which we enhanced website content and navigation, from each touchpoint till check-out. 

“By going beyond siloed website and sales approach, and focusing on business outcomes, third i has helped us to develop a highly effective approach. With the reliable tech set-up we are well positioned to scale our campaigns further.”  - Sharan, Co-founder, Kalkandu. 

“Committed towards continuous growth, Kalkandu along with third i went beyond BAU marketing. Our product empowered the campaigns with laser sharp targeting and optimizations.” - Anand Kumar, Co-founder, third i