Sadhana Tablet Achieves 3.2x RoAS with premium Tablet Launch
Sadhana Tablet boosts RoAS by 3.2x with its premium tablet launch, showcasing the power of strategic ad spending and product positioning.
CHALLENGE
Sadhana brand wanted to launch their new tablet across US and India market and scale sales volume keeping ROAS over 2x.
Approach
- Audience segmentation and creative optimizations for different cohorts.
- Optimization on age, demographic, placement and media platform.
- Website content optimization and sales funnel creation.
Results
Achieved 3.2x ROAS in 3 months of launching the campaign.
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