Do I need Shopify for this?

No. GA4 alone gives you site conversions and revenue. Shopify adds store sales, average order value and product-level context on top.

What about CRM and offline revenue?

HubSpot, Salesforce, Zoho and Pipedrive are supported connectors — talk to us and we will set the right one up for your funnel.

Use case

Judge marketing on revenue, not clicks

GA4 and Shopify sit next to your ad accounts, so spend is measured against sales, average order value and daily revenue by channel — in your own currency.

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The problem

Ad platforms grade their own homework. Each one claims the conversion, the totals never reconcile, and the number the business actually cares about — revenue — lives somewhere else entirely.

How third i does it

Three steps, ending in the work being done

Step 1
Bring revenue into the same view
Connect GA4 and Shopify so store sales, average order value and channel revenue sit beside spend.
Step 2
See it in one currency
Revenue and order values convert automatically into your workspace currency, across every connected account.
Step 3
Decide on the real number
Budget moves are prepared against revenue rather than platform-reported conversions, and made once you approve.

What does the work

The parts of third i involved

In the app: Performance Center

Campaign performance

Campaign, ad set and ad drill-down, segmented by age, gender and device, measured against revenue.

In the app: Morning Brief

Daily briefing

A Daily Pulse waiting when you log in — what moved yesterday against the last week, revenue included.

In the app: Report Builder

Reports that send themselves

Reports in seconds instead of afternoons. Schedule them and stop building them by hand.

Works withGoogle Analytics Shopify Google Ads

Consumer electronics

3.2x ROAS

within three months of launch

A premium tablet launch hit 3.2x ROAS in three months

A launch across the US and India, measured and corrected week by week.

Read the case study

Questions

Do I need Shopify for this?: No. GA4 alone gives you site conversions and revenue. Shopify adds store sales, average order value and product-level context on top.
What about CRM and offline revenue?: HubSpot, Salesforce, Zoho and Pipedrive are supported connectors — talk to us and we will set the right one up for your funnel.