1. What are cookies?
Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies (pixels, local storage, SDKs) to run essential features and, with your consent, to measure usage and support our marketing.
2. How we ask for consent
On your first visit we show a consent banner. Strictly necessary cookies are always active because the site cannot function without them. Analytics and marketing technologies load only after you opt in. Google tags run under Google Consent Mode v2 and do not store cookies until consent is granted. You can change your choice at any time:
3. Strictly necessary
Required for security and core functionality. These cannot be switched off.
| Cookie / Service | Provider | Purpose | Duration |
|---|---|---|---|
| ti_consent | Third i | Stores your cookie consent choices. | 1 year |
| payload-token | Third i (CMS) | Authenticated editor session for the content admin. | Session |
4. Analytics
Help us understand how the site is used so we can improve it. Loaded only with your consent.
| Cookie / Service | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguish users and measure site usage. | Up to 2 years |
| Google Tag Manager | Loads measurement tags subject to your consent. | — | |
| _clck, _clsk | Microsoft Clarity | Session replay and usage analytics. | Up to 1 year |
| ajs_* | Segment | Routes usage events to our analytics tools. | Up to 1 year |
| amplitude_* | Amplitude | Product analytics and event tracking. | Up to 1 year |
5. Marketing
Support advertising, attribution, and outreach. Loaded only with your consent.
| Cookie / Service | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Ad delivery and conversion measurement. | Up to 3 months |
| hubspotutk, __hstc, __hssc, __hssrc | HubSpot | Marketing/CRM analytics and contact attribution. | Session – 13 months |
| Brevo | Brevo | Marketing automation and outreach. | Varies |
| Google Ads signals | Ad personalization and remarketing (only if marketing is allowed). | Varies |
6. Managing cookies in your browser
Besides our banner, most browsers let you block or delete cookies through their settings. Blocking some cookies may affect how the site works.
7. Contact
Questions about this policy? Email anand@thirdi.ai. See also our Privacy Policy.