Their entire creative output, one feed
Every Meta ad and Instagram post your competitors publish, collected into a single searchable feed inside third i, next to your own campaign data.
Live now
Competitor Research is live in third i. Track your competitors' Meta ads and Instagram organic content in one feed, refreshed every fortnight and decoded by AI into strategy you can act on.
Free for 7 days · 60 credits · No card required. Add your first competitor as soon as your accounts are connected.
Drag the light. They can't hide.
third i intel feed - liverec
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competitors indexed
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video creatives decoded
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strategy signals per creative
Their ads are public.
Their strategy isn't - until now.
AI decodes the strategy behind it
Every creative is classified by tone, funnel stage, CTA, format, and landing page type. You don't just see their ads, you see the playbook behind them.
A fortnightly intelligence habit
Add a brand to your watchlist once. Every two weeks, third i re-scans and surfaces what changed: new angles, new hooks, new offers.
Sample output
A preview from the dossier
Real output from Competitor Research, with the good parts redacted in this preview. Go ahead, try hovering them.
Classified
Competitor report - 30-day view
The current creative landscape is heavily skewed toward conversion, with 75% of ads utilizing a CTA to drive direct traffic to product pages. A aesthetic dominates the brand identity, appearing in 75% of the creative. Promotional urgency is the primary hook, as 50% of the ads leverage messaging. Conversely, objectives are significantly under-represented at only 25%, indicating . To balance the portfolio, future testing should prioritize .
Every creative, classified
Your watchlist
Fortnightly
Fortnightly
Fortnightly
How it works
Put them on your watchlist
Add the brands you compete with. No connections or permissions needed. It's all public data they publish every day.
third i keeps watching
Their Meta ads and Instagram organic posts flow into your Discover feed, refreshed every fortnight.
AI turns it into strategy
Strategist-grade reports break down their CTAs, tones, and funnel mix, and where the gaps are for you to exploit.
Live today
Meta Ads
Instagram Organic
Next on the radar
Google Ads
TikTok Ads
TikTok Organic
How it works
Three steps to your first scan
01
Add a watchlist
Name the competitors that matter. No permissions needed — everything comes from public sources.
02
It scans every fortnight
Their ads and organic posts are pulled in on a cycle, so the picture stays current without anyone remembering to look.
03
Read it beside your own
Their creative sits next to your campaign data in the same workspace, classified and ready to act on.
Act 1 of something bigger
Competitor Research is the first piece of Creative Studio: a full workflow where your team goes from competitor research to collaborating on creatives to publishing across your digital channels. Competitor Research is Act 1, and it is live now.
Questions?
Where does the data come from?
Everything is drawn from public sources: ad libraries and public profiles. It's all data your competitors publish openly. Most teams just never look at it systematically.
Which channels are covered?
Meta ads and Instagram organic posts today. Google Ads, TikTok Ads and TikTok organic are next on the roadmap.
How is this different from Meta's Ad Library?
The Ad Library shows you raw ads if you remember to search. Competitor Research watches continuously, classifies every creative by tone, funnel stage, CTA and format, and writes strategist-grade reports on what your competitors are actually doing, inside the same workspace as your own campaign data.
What will it cost?
Competitor Research is part of third i's plans — generating a fresh competitor scan or report uses credits, the same as any other result. See the pricing page for the plan that fits.
How often does it refresh?
Watchlists are re-scanned every fortnight, so the feed keeps up with what your competitors are running without anyone having to check manually.