Their entire creative output, one feed
Every Meta ad and Instagram post your competitors publish, collected into a single searchable feed inside third i, next to your own campaign data.
Early access - opening soon
Competitor Research is coming to third i. Track your competitors' Meta ads and Instagram organic content in one feed, refreshed every fortnight and decoded by AI into strategy you can act on.
Founding members get day-one access, 200 bonus credits, and a spot in the first scan cycle.
Drag the light. They can't hide.
third i intel feed - liverec
>> decoding tone... PLAYFUL -> URGENT
>> cta shift: 'Learn more' -> 'Shop now'
>> fortnightly scan complete: 37 new creatives indexed
>> generating strategist report... done
>> next scan: 14 days
0
competitor ads indexed
0
video creatives decoded
0
strategy signals per creative
Their ads are public.
Their strategy isn't - until now.
AI decodes the strategy behind it
Every creative is classified by tone, funnel stage, CTA, format, and landing page type. You don't just see their ads, you see the playbook behind them.
A fortnightly intelligence habit
Add a brand to your watchlist once. Every two weeks, third i re-scans and surfaces what changed: new angles, new hooks, new offers.
Declassified at launch
A preview from the dossier
Real output from Competitor Research, with the good parts redacted until early access opens. Go ahead, try hovering them.
Classified
Competitor report - 30-day view
The current creative landscape is heavily skewed toward conversion, with 75% of ads utilizing a CTA to drive direct traffic to product pages. A aesthetic dominates the brand identity, appearing in 75% of the creative. Promotional urgency is the primary hook, as 50% of the ads leverage messaging. Conversely, objectives are significantly under-represented at only 25%, indicating . To balance the portfolio, future testing should prioritize .
Drawn from tagged competitor ads
Every creative, classified
Tone: Playful3,766CTA: Shop now10,829Funnel: BOFU5,230Format: Video4,108Tone: Luxurious2,362Format: Carousel374CTA: Book now1,268Funnel: TOFU4,462
15,173 competitor ads, filterable by what actually matters to a strategist.
Your watchlist
01
Fortnightly
02
Fortnightly
03
Fortnightly
Add brands once. third i keeps their ads and posts flowing into your feed, every two weeks.
How it works
Step 1
Put them on your watchlist
Add the brands you compete with. No connections or permissions needed. It's all public data they publish every day.
Step 2
third i keeps watching
Their Meta ads and Instagram organic posts flow into your Discover feed, refreshed every fortnight.
Step 3
AI turns it into strategy
Strategist-grade reports break down their CTAs, tones, and funnel mix, and where the gaps are for you to exploit.
Live at launch
Meta Ads
Instagram Organic
The watchlist grows with every channel we add. Your competitors won't get to hide anywhere.
Next on the radar
Google Ads
TikTok Ads
TikTok Organic
Founding members
Join before the first scan cycle
01
Day-one access
Skip the line. Waitlist members get Competitor Research unlocked the moment it ships.
02
200 bonus credits
A head start for your first competitor scans and reports, on the house.
03
First scan cycle
Be in the first fortnightly scan. Everyone who joins later waits for the next cycle.
Act 1 of something bigger
Research
Collaborate
Publish
Competitor Research is the first piece of Creative Studio: a full workflow where your team goes from competitor research to collaborating on creatives to publishing across your digital channels. Watchlist members will be the first to see it.
Questions?
Where does the data come from?
Everything is drawn from public sources: ad libraries and public profiles. It's all data your competitors publish openly. Most teams just never look at it systematically.
Which channels are covered?
At launch: Meta ads and Instagram organic posts. Google Ads, TikTok Ads, and TikTok organic are next on the roadmap.
How is this different from Meta's Ad Library?
The Ad Library shows you raw ads if you remember to search. Competitor Research watches continuously, classifies every creative by tone, funnel stage, CTA and format, and writes strategist-grade reports on what your competitors are actually doing, inside the same workspace as your own campaign data.
What will it cost?
Competitor Research will be part of third i's plans. Waitlist members get day-one access plus 200 bonus credits when it goes live.
When does it launch?
Early access opens in the coming weeks. Waitlist members get in on day one and are included in the first fortnightly scan cycle.