Outthinking achieves 40% lower CPI with AI-led audience and creative insights.

Challenge

• Outthinking faced barriers in acquiring users  for their new app and maintaining profitability through Facebook campaigns. 
• They partnered with third i to increase app installs at sustainable costs. 

Approach

• An extensive audit, historical trends, competitor research and third i's AI analysis highlighted a gap in Outthinking’s audience targeting.
• To solve for this, we optimized audience discovery and segmentation levers (age, demographic and gender), as well as introduced new creatives. 
• We also set-up structured campaigns and introduced new campaign types across US and Europe to enhance outcomes. 

Results

• The data-backed approach achieved 40% drop in cost per install. 
• Outthinking is set to launch new game titles, reaching new users with third i's marketing approach. 

“As a digital first organization, we are always on the lookout for innovative solutions to broaden our audience pool. third i's AI and expert driven capabilities have proven to be effective, as we acquired new users at 40% lower costs.”- Pavan ,CEO, Outthinking 

“Outthinking’s adaptability to new technology is outstanding. Their aim was to acquire new users at lower costs. third i' unique audience insights empowered Outthinking’s campaigns. We look forward to expanding their user base in the coming months” - Neeraj, Founder- third i