Overview

A luxury travel and hospitality brand with 18 resorts across South India wanted to grow direct bookings and reduce OTA dependence.
Over six months, Thirdi helped them drive a 5.57x ROAS using a tightly planned Google and Meta strategy.

Client

• Category: Travel and hospitality,  luxury resorts

• Locations: Multiple beach, backwater, heritage, and wildlife properties in South India

• Objective: Increase direct bookings and revenue, while keeping strong ROAS and clearer attribution

Challenge

• Many unique properties, one brand
  18 properties with distinct positioning but a need for consistent storytelling.

• High competition and OTA pressure
  Fighting for demand against global hotel brands and commission-heavy OTAs.

• Complex journeys and attribution
  Mix of online bookings, enquiry forms, phone calls, and group requests made performance measurement hard.

Goals

• Lift direct booking engine revenue for key properties

• Achieve strong ROAS on combined Google and Meta spend

• Track both online and offline revenue from digital campaigns

• Build a sustainable multi-property playbook that can repeat each season

Approach

1. Multi-channel campaign architecture

• 27 Google Ads campaigns across search, display, Performance Max, and location-specific setups.

• 23 Meta campaigns for leads, video storytelling, carousels, and awareness.

2. Intent-driven targeting

• High-intent search terms focused on resort stays, experiences, and specific destinations.

• Meta audiences built around travel intent, interests, and remarketing pools.

3. Property-first stories

• Creative and landing pages that showed real experiences: beach sunsets, backwaters, heritage architecture, forest stays.

• Property-level budgets for top performers, guided by revenue data.

4. Direct booking measurement

• Booking engine revenue tracked per campaign and property.

• Offline revenue from enquiry forms and phone calls logged and tied back to digital campaigns where possible.

5. AI-assisted monitoring with Thirdi

• Thirdi’s agents monitored keyword performance, creative fatigue, and reporting across platforms.

• Performance marketers got a clear action list instead of raw dashboards.

Results

Top-level impact (6 months):

• ROAS: 5.57x

• ROI: 456 percent

Channel performance:

• Google Ads:

  • CTR: 6.15 percent

  • Conversion rate: 0.90 percent

• Meta:

  • Cost per lead: ₹668

How Thirdi Helped

Thirdi provided the AI layer and reporting system that kept 50+ campaigns under control:

• Agents highlighted wasteful keywords and high-ROAS segments.

• Creative patterns were tracked across Google and Meta in one place.

• Reports combined media and revenue, making it easier to argue for more budget and less OTA reliance.

CTA

Want to apply this playbook to your own travel or hospitality campaigns?Book a demo with Thirdi or start a trial to see what your data is already saying about your next bookings season.