ReportBrand
The monthly number the board asks for
A board summary is a different report from a working one: fewer rows, a longer period, and the comparison against last month doing most of the work. This asks for that shape, saved, so next month is a repeat rather than a rebuild.
What does this prompt return?
- Month-on-month spend, conversions and revenue by channel
- The change against the previous month on each row
- A saved report you can reopen and rerun next month
Where to go next
Which channel improved most, and is that a trend or a one-off?
Add GA4 revenue so the paid numbers have something to sit against.
Explain how this report is put together, so I can hand it over.
The job behind it: Client reporting
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