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Author

Abhinav Krishna

Articles

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agentsMay 19, 2026

Winning With AI Agents Has Very Little To Do With The Model You Pick

If you run performance marketing today, you hear the same question every time AI agents come up: “So, which model are you using?” For real-world results, that is the least useful place to focus. The teams that are quietly getting better ROAS, lower waste, and fewer surprises from AI agents are not…

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