DiagnoseBrand

Find the search terms burning budget

Search terms are where budget leaks quietly: individually small, collectively expensive, and invisible unless someone opens the report. This asks for the ones that took money and returned nothing.

Updated September 2026

What does this prompt return?

  • Search terms ranked by spend with zero or near-zero conversions
  • The campaign and ad group each one sits in
  • Enough context to choose between a negative keyword and a bid change

Where to go next

How much would we have saved last month if those had been excluded?

Which of these have converted at any point in the last 90 days?

Show me the same for Meta, by ad set.

The job behind it: Find wasted ad spend

Reads from Google Ads

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