CompareBrand
Put GA4 revenue next to what you spent
Spend lives in the ad platforms and revenue lives in analytics, which is why the two usually meet in a spreadsheet on a Friday. This asks for both sides in one answer.
What does this prompt return?
- Sessions, engaged sessions, conversions and revenue by channel
- Ad spend for the same period, on the same rows
- The channels where the two disagree, which is usually the interesting part
Where to go next
Which landing pages convert best, and where does that traffic come from?
Split the paid rows by campaign.
Save this as a report I can check each month.
The job behind it: Spend to revenue
Reads from Google Analytics, Google Ads, Meta Ads