400% increase in lead volume in just 45 days for Kraftwork Solar.

About the Brand

Established in 1993, Kraftwork Solar is the pioneer of solar water heating technology in Kerala. It is dedicated to continually improving design, engineering, and manufacturing processes to ensure that customers only receive state-of-the-art solar energy systems.

Objective

Kraftwork Solar’s objective was to:

• Acquire higher quality leads/inquiries.
• Increase customer acquisition.

Approach

Recognizing the high-ticket nature of green energy solutions, we focused on delivering ads to the ideal customer on the right platform – Meta.

To ensure improved lead quality and increased ROI, we:

1. Refined audience segments.
2. Optimized target geography.
3. Enhanced post-campaign funnels.
4. Improved creative strategy.

This holistic approach garnered outstanding results within a month and a half for Kraftwork Solar.

Results

• 4X Increase in Leads

• 48% Lower Lead Acquisition Cost

Client Testimonials

“third i's expertise has been pivotal in transitioning Kraftwork Solar from traditional marketing to a high-performing lead generation engine. Their holistic campaign approach has dramatically improved our lead quality and accelerated market growth.”
– Vivek Iyer, Co-founder, Kraftwork Solar

“Green energy solutions have a niche audience, and cracking into that cohort was challenging. But our insights-led tailored approach ensured measurable ROI in record time. We are extremely proud of the results.”
– Neeraj Kushwaha, CEO, third i