About the brand
Established in 1993, Kraftwork Solar is the pioneer of Solar water heating technology in Kerala. It is dedicated to continually improving design, engineering and manufacturing processes to ensure that customers only receive state of the art solar energy systems.
Objective
Kraftwork Solar’s objective was to acquire higher quality leads and increase customer acquisition.
Approach
- Recognizing the high-ticket nature of green energy solutions, we focused on delivering ads to the ideal customer on the right platform – Meta.
- To ensure improved lead quality and increased ROI we:
- Refined audience segments.
- Optimized target geography.
- Enhanced post-campaign funnels.
- And improved creative strategy.
This holistic approach garnered outstanding results within a month and a half for Kraftwork Solar.
Results
- 4x Increase in Leads
- 48% Lower Lead Acquisition Cost
“Thirdi’s expertise has been pivotal in transitioning Kraftwork Solar from traditional marketing to a high-performing lead generation engine. Their holistic campaign approach has dramatically improved our lead quality and accelerated market growth.” – Vivek Iyer, Co-founder, Kraftwork Solar.
